Kellogg's formally announced today they're now offering a new line of Pop-Tarts made with one serving of whole grains.

The new whole grains Pop-Tarts have been appearing on shelves for a few months now, but there hasn't been a formal announcement from the company.

Kellogg's says that moms are increasingly wanting to give their kids more whole grains and fiber.

Apparently, kids are not pooping enough, or something like that.

In reality, Kellogg's is trying to stave off accusations that its products are part of the reason why kids are getting obese. Hence, it has launched a product-wide marketing campaign urging kids and their parents to get outside and exercise.

Launching Whole Grain Pop-Tarts is just an easy way for the company to say, "Hey don't look us, we're doing our part!".

Honestly, the fattening of kids today is not a calorie-intake issue, it's a calorie-burn issue. Kids would rather play video games than go outside and ride their bikes. Parents would rather drive their kids to school, than make them walk or ride a bike. Otherwise kids have been gorging themselves on candies and burgers and sodas going back to the 1950s.

But either way, I guess it doesn't hurt for this country to produce more stool.

Labels: Kelloggs, Pop Tarts

Kellogg's has a new "limited edition" variety of Pop Tarts called, Pop Tarts Soft & Chewy Gingerbread.

The gingerbread edition is supposed to be pitched as a Christmas variety. Reviews posted on some other blogs says that the gingerbread is pretty bad.

Link...
http://www2.kelloggs.com/Product/ProductDetail.aspx?product=9811

Labels: Kelloggs, Pop Tarts

Kellogg's has a product out called "Crunchmania" that's been selling at school vending machines and snackbars the past several months, and more recently selling in stores.

They're bite-sized graham crackers meant to mimic popular breakfast foods. Varieties include...

• Blueberry Muffin (bite-size blueberry muffin-flavored graham breakfast snacks)


• Strawberry Waffle (waffle-flavored)


• Cinnamon Bun (made with whole-grain wheat)


• French Toast (made with whole-grain wheat)


• Vanilla Mini Grahams (naturally and artificially flavored)

While the company is emphasizing its Crunchmania as breakfast snacks, it obviously comes with a snackability factor making it great for television chow, party snacks, or blogging fuel.

And then there's the name itself, "Crunchmania". Doesn't it sound as if you should expect to see a professional wrestler pitching this product?

Labels: Crackers, Kelloggs