Carl's Jr, this week, announced that it received an endorsement from the Drycleaning & Laundry Institute (DLI), because of the increased business that drycleaning businesses have received since the launch of Carl's new chili cheeseburger.
"People have been ordering a lot of Chili Cheese Burgers and Chili Cheese Fries from Carl's Jr. Clearly, people don't mind getting a little messy for a great burger," said Brad Haley, executive vice president of marketing for Carl's Jr. restaurants.
Seizing the opportunity, the execs at Carl's Jr are now supplying drycleaning bags emblazioned with the Carl's Jr chili cheeseburger to participating drycleaners, as well as Carl's Jr branded window signs. These have been distributed to some 1,250 drycleanners around the country.
Additionally, Carl's Jr. has teamed up with cleaning guru Jeff Campbell of The Clean Team to give television viewers additional tips on how to get chili cheese stains off clothing and any items which may have been sullied in the "drip zone" of Carl's Jr. chili menu items. Mr. Campbell will appear on morning programs throughout the Western states to provide his expert stain removal tips.