28 March, 2008

Carl's Jr Endorsed by Drycleaners

Carl's Jr, this week, announced that it received an endorsement from the Drycleaning & Laundry Institute (DLI), because of the increased business that drycleaning businesses have received since the launch of Carl's new chili cheeseburger.

"People have been ordering a lot of Chili Cheese Burgers and Chili Cheese Fries from Carl's Jr. Clearly, people don't mind getting a little messy for a great burger," said Brad Haley, executive vice president of marketing for Carl's Jr. restaurants.

Seizing the opportunity, the execs at Carl's Jr are now supplying drycleaning bags emblazioned with the Carl's Jr chili cheeseburger to participating drycleaners, as well as Carl's Jr branded window signs. These have been distributed to some 1,250 drycleanners around the country.

Carl's Jr drycleaning bags
Additionally, Carl's Jr. has teamed up with cleaning guru Jeff Campbell of The Clean Team to give television viewers additional tips on how to get chili cheese stains off clothing and any items which may have been sullied in the "drip zone" of Carl's Jr. chili menu items. Mr. Campbell will appear on morning programs throughout the Western states to provide his expert stain removal tips.
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26 March, 2008

Green Light Beef Jerky

Green Light Jerky Company, based in Redwood City, CA, is a new entry into the world of beef jerky. If you're a fan of thin-sliced jerky, you'll want to take note.

For this review, I'm reviewing three of their flavors, "The Classic", "Pepper Grinder", and "PRD" (Prime Rib Dinner).

Green Light Beef Jerky

All three of the varieties reviewed here are flavored with soy sauce, onions, vinegar, salt, apple cider, and honey.

The pieces are thinly-sliced into strips of about half-inch to an inch wide, and about three to six inches in length. The texture is more drier than moist, but are still soft enough to bite off chunks easily.

The strips appear to be cuts of real meat.

Green Light says they use no MSG, no nitrates, no liquid smoke, no added sugar, and no thickening agents.

The Classic

The Classic flavor has a mild soy sauce flavor and smell, not very salty, with a very subtle spicy tingle in the back of your throat. That spiciness comes from the guajillo and pasilla chile spices that they sprinkle on.

The beef flavor is still very evident, and there's a slight taste of beef fat.

Pepper Grinder

Pepper Grinder is the same as The Classic, but with ground pepper corns sprinkled on. There's a pretty good amount of pepper there, but not overdone like on some other brands.

It has a very peppery flavor that balances out the soy sauce, and as to be expected, has a medium-degree of spiciness.

Green Light Beef Jerky Pepper Grinder
PRD (Prime Rib Dinner)

There was a clear scent of thyme when I opened the package of PRD and took a whiff. That's because it's flavored with thyme and horseradish, to emulate eating a cut of prime rib.

And you can definitely taste the thyme and see the pieces of thyme seasoning also.

As for the horseradish, I don't really taste much of it, probably because the thyme seems to overpower it. You figure with horseradish, this variety of jerky will be spicy, but it's not. It's quite mild.

Product Value

Green Light's jerky offerings are priced on the high side, at $10.00 for a 4oz bag, or $5.00 for a 2oz bag. That works out to $2.50 per ounce. Compare that to the $1.00 per ounce average for the garden-variety brands out there. But then again, you're getting a higher quality product here.

My Thoughts

If you consider yourself a beef-jerky afficionado, you'll appreciate the quality and taste of Green Light as I have. The high price-point takes this brand out of the realm of general purpose snacking, but for those times when I want to sit in my back patio and listen to the birds, a 2oz bag of Green Light makes a great companion.

While my personal preference is jerky more moist and sliced a little more thick than Green Light, I still enjoyed sampling these varieties for this review. The "Classic" variety is quite tastier than the regular flavors of other brands.

Visit Green Light Beef Jerky online...
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About Steve

Affiliate marketer, blogger, website publisher, business owner, entrepreneur, motorcycle rider, living in sunny Southern California, who happens to love junk food, and makes money writing about it.

Favorite Quote:
"It's good enough for government work."
Favorite Drink:
India Pale Ale

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