I'm being told that Ferrero USA is planning to introduce a new variety of Tic Tac called, "Tic Tac Chill".
It's being billed as a larger sized Tic Tac candy, to set up the marketing angle that it's longer-lasting, and keeps your breath fresh longer than traditional sized Tic Tacs.
It'll also be sweetened with Xylitol, making it sugar free.
The container also employs a "dual opening" system, with one end using the famous flip-top, and the other container a slider-opening.
Flavors will include, "Exotic Cherry" and "Paradise Mint".
It's supposed to come out sometime this year.
1 week ago