Snickers introduced Charged - a caffeinated bar | Junk Food Blog

23 January, 2008

Snickers introduced Charged - a caffeinated bar

Snickers has been doing the limited edition thing for a while (Dark Chocolate, Xtreme, Nut 'n' Butter and the upcoming Adventure Bar). Today they announced their newest bar, the SNICKERS Charged (TM) bar that provides additional B-vitamins and the stimulants caffeine and taurine.

To meet consumer needs and help millions of Americans take back their energy-zapped afternoons, SNICKERS(R) Brand is proclaiming the post-lunch, pre-dinner hour between two and three p.m. the SNICKERS Charged(TM) Re-Power Hour.

SNICKERS Charged(TM) contains 60 milligrams of caffeine. This compares to the caffeine content of other products:
  • 8-ounce soft drink contains 20-40 milligrams
  • 8-ounce regular coffee contains 65-120 milligrams
  • 8-ounce energy drink contains 72-80 milligrams
More at Snickers.com

UPDATE: I got a hold of some to taste test. It's a little smaller than a regular Snickers, tastes pretty much the same but there's a slight bitter aftertaste. Still, less expensive than a cup of coffee most places!

13 comments:

Clem on 1/26/2008 10:59:00 PM said...

Just what the world needs.

GreenLightJerky said...

Man I had one of these and my heart rate was off the charts felt like it was pounding out of my chest.
Ill take the reg snickers from now on.

VenusandCancer on 3/18/2008 11:07:00 PM said...

I love these things!
I bought like ten when I first saw em and didn't sleep for 3 days.

Anonymous said...

they tasted like they were dipped in floor cleaner, and made me sick.
no, thanks

Kay said...

They taste the same to me and I felt no different then eating a regular chocolate bar.

Anonymous said...

I love them. I can't drink coffee and these things give me the same energy and my stomack doesn't hurt.I can barely taste the difference.

marta said...

I am currently almost done with one and yes i feel the wierd taste and i think ill stick to the regular one i wonder if ill get more energy little later though

bikenutzie on 7/21/2008 09:23:00 AM said...

I loved the "Charged". While in Cleveland last weeek I was able to score a couple at a CVS store. Here in Baltimore I have yet to see them at the stores. Any sightings? I'm jonesing...

Anonymous said...

You have to eat one of these and then DO SOMETHING. Don't just sit around. If you exercise or have an athletic routine you will see the difference...I do 2 hour mountain bike rides that are very intenee and these make a huge difference. I call it snickers crack!

Anonymous said...

I've tried 3 of them and each time over the last week, my mouth hurts afterward, and I feel ooozie sick. I don't think I will have anymore.

Anonymous said...

i may be addicted to these ...

tom -

Feurio on 2/26/2009 04:14:00 AM said...

I can't find them anymore. Whats with that?

Anonymous said...

I had my first bar this month, but I found it stale (bought it a discount store) and yes it did taste bit off.

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