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Snickers introduced Charged - a caffeinated bar

by Cybele
1/23/2008 03:08:00 PM

Snickers has been doing the limited edition thing for a while (Dark Chocolate, Xtreme, Nut 'n' Butter and the upcoming Adventure Bar). Today they announced their newest bar, the SNICKERS Charged (TM) bar that provides additional B-vitamins and the stimulants caffeine and taurine.

To meet consumer needs and help millions of Americans take back their energy-zapped afternoons, SNICKERS(R) Brand is proclaiming the post-lunch, pre-dinner hour between two and three p.m. the SNICKERS Charged(TM) Re-Power Hour.

SNICKERS Charged(TM) contains 60 milligrams of caffeine. This compares to the caffeine content of other products:
  • 8-ounce soft drink contains 20-40 milligrams
  • 8-ounce regular coffee contains 65-120 milligrams
  • 8-ounce energy drink contains 72-80 milligrams
More at Snickers.com

UPDATE: I got a hold of some to taste test. It's a little smaller than a regular Snickers, tastes pretty much the same but there's a slight bitter aftertaste. Still, less expensive than a cup of coffee most places!

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7 Comments:

  • Just what the world needs.

    By Blogger Clem, at 1/26/2008 10:59:00 PM  

  • Man I had one of these and my heart rate was off the charts felt like it was pounding out of my chest.
    Ill take the reg snickers from now on.

    By Anonymous GreenLightJerky, at 3/18/2008 07:24:00 PM  

  • I love these things!
    I bought like ten when I first saw em and didn't sleep for 3 days.

    By Blogger VenusandCancer, at 3/18/2008 11:07:00 PM  

  • they tasted like they were dipped in floor cleaner, and made me sick.
    no, thanks

    By Anonymous Anonymous, at 3/23/2008 03:06:00 PM  

  • They taste the same to me and I felt no different then eating a regular chocolate bar.

    By Anonymous Kay, at 5/05/2008 11:36:00 AM  

  • I love them. I can't drink coffee and these things give me the same energy and my stomack doesn't hurt.I can barely taste the difference.

    By Anonymous Anonymous, at 5/30/2008 12:36:00 PM  

  • I am currently almost done with one and yes i feel the wierd taste and i think ill stick to the regular one i wonder if ill get more energy little later though

    By Anonymous marta, at 7/06/2008 10:37:00 AM  

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