The company has been slowly introducing trans-fat free doughnuts over the past several months.
In reality, the doughnuts are not really trans-fat free, rather they are "trans-fat free per serving", which is different. Under FDA guidelines, if a product has less than 0.5 grams of trans-fat per serving, then it can be rounded down to 0.0 grams on the labeling. But nonetheless, I'm sure they're more sophisticated than previous doughnuts.
The company claimed that it made this move because of demand from their closest fans...
Through the Friends of Krispy Kreme program, an online group of Krispy Kreme fans who receive special Krispy Kreme promotional offers and provide feedback on new Krispy Kreme products, the company knew that reducing trans fat from daily diets had been on their customers' minds. The initiative to transition the entire menu to zero grams trans fat demonstrates Krispy Kreme's commitment to its customers.Awww, ain't that special?
But me thinks that there was something more to it than that.