Kellogg's formally announced today they're now offering a new line of Pop-Tarts made with one serving of whole grains.

The new whole grains Pop-Tarts have been appearing on shelves for a few months now, but there hasn't been a formal announcement from the company.

Kellogg's says that moms are increasingly wanting to give their kids more whole grains and fiber.

Apparently, kids are not pooping enough, or something like that.

In reality, Kellogg's is trying to stave off accusations that its products are part of the reason why kids are getting obese. Hence, it has launched a product-wide marketing campaign urging kids and their parents to get outside and exercise.

Launching Whole Grain Pop-Tarts is just an easy way for the company to say, "Hey don't look us, we're doing our part!".

Honestly, the fattening of kids today is not a calorie-intake issue, it's a calorie-burn issue. Kids would rather play video games than go outside and ride their bikes. Parents would rather drive their kids to school, than make them walk or ride a bike. Otherwise kids have been gorging themselves on candies and burgers and sodas going back to the 1950s.

But either way, I guess it doesn't hurt for this country to produce more stool.

Labels: Kelloggs, Pop Tarts