Kellogg's Pop-Tarts Whole Grains | Junk Food Blog

15 January, 2008

Kellogg's Pop-Tarts Whole Grains

Whole Grain Pop-TartsKellogg's formally announced today they're now offering a new line of Pop-Tarts made with one serving of whole grains.

The new whole grains Pop-Tarts have been appearing on shelves for a few months now, but there hasn't been a formal announcement from the company.

Kellogg's says that moms are increasingly wanting to give their kids more whole grains and fiber.

Apparently, kids are not pooping enough, or something like that.

In reality, Kellogg's is trying to stave off accusations that its products are part of the reason why kids are getting obese. Hence, it has launched a product-wide marketing campaign urging kids and their parents to get outside and exercise.

Launching Whole Grain Pop-Tarts is just an easy way for the company to say, "Hey don't look us, we're doing our part!".

Honestly, the fattening of kids today is not a calorie-intake issue, it's a calorie-burn issue. Kids would rather play video games than go outside and ride their bikes. Parents would rather drive their kids to school, than make them walk or ride a bike. Otherwise kids have been gorging themselves on candies and burgers and sodas going back to the 1950s.

But either way, I guess it doesn't hurt for this country to produce more stool.


u8mypinkcookies said...

how many calories per pastry? :)

Erin said...

Ha! DOn't you think this country is full of enough "stool" already!

Stool comment aside, this sounds like slightly less guilty a pleasure, and I might just look for them next time I'm at key food!

christopher dugayo on 6/13/2008 04:13:00 AM said...

delicious foods....Bolinao Paradise

Nikki G on 8/05/2008 08:27:00 PM said...

I really like your blog. It is very educational an informative. I was wondering why Kellogg's pop tarts were getting healthier flavors. Keep up the good work

Joseph in South Carolina said...

Whole Grain Pop-Tarts have Pros and Cons.

The Cons: 1)Not 100% Whole Grain, 2)Includes High Fructose Corn Syrup, 3)Only three varieties, 4)Only one fruit filling variety

Pros: 1)First Ingredient is Whole Wheat Flour, 2)Tastes much better, 3)About 25% less fat, 4) About 30% less sugar, 5)More than 5 times the fiber, 6)25% less Sodium

Approximately Same Number of Calories (about 200 per pasty).

Overall, I think this is a good product (Not great, but good). Much better breakfast or snack product than the non-fiber variety. It would be nice if they took out the high fructose corn syrup.

Anonymous said...

I want to know why the kelloog all bran rolled fiber wafers are discontinued.

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