
by Steve
1/11/2008 11:59:00 PM
The "Go Girl" energy drink brand, which targets itself to athletic women, now includes a new variety, "Go Girl Glo".Labels: Energy-Drinks
the advertising campaign for this product degrades the intelligence of women. The ad asks "why do you drink go girl", and the woman replies "because I'm a single mom". Ridiculous! That is not a reason to drink it, rather only demographic branding on the part of the company. The seller of the product denigrates the woman's mind by assuming a woman cannot think of a real reason to drink it but rather she only has a herd mentality and will drink it because supposedly other women with a similar demographic profile drink it.
This company is an affront to women's intelligence.
By , at 5/27/2008 07:02:00 AM
I think the person who posted before me is over-reacting. Everybody knows there are different ranges of intelligence for women and men too. What the ad is suggesting is that if you are a busy woman, it's helpful. No harm in that at all. If you don't agree, oh well, why would it even matter to you?
By , at 5/30/2008 02:40:00 AM
| Post a Comment | |
| Back to Homepage | |

Now crispier than ever! With 20% more peanuts, extra cheese, fairly-traded pixels, and individually wrapped for your protection!
Clear Digital Media, Inc.
Writers
Cybele May
Steve Johnson