Cheetos now comes in this new flavor, "Chile Limon".
Whatever happened to "Chili Lime"?
Note the bilingual text all over the packaging. It says both "New" and "Nuevo", and "Flavor" and "Sabor". Even the variety name is in Spanish.
This is not a variety sold only in Latin countries, it's targeted for the USA.
Chalk it up to our open borders policy.