Yow is a new brand of foods that takes natural snacks, like blueberries and nuts, and packages them in drink bottles.
I kinda like the image of a runner "drinking" this bottle of roasted salted almonds.
The product labels actually touts almonds as a "health food", claiming that it's a great source of monounsaturated fats, which lowers bad cholesterol, and raises good cholesterol. It also lists out several vitamins.
The combination of the sports style drink bottle and the claim to be heart-healthy, is a way to position salted nuts as some kind of muscle-building product.
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5 days ago