YoPRO Treats Inc. of Burlington, Ontario, recently launched a new variety of frozen yogurt called, "YoPRO".
It's marketed as a low fat, high protein, frozen yogurt, and claims to be the only one of its kind. The product's website depicts photos of sports enthusiasts, fitness gurus, and mentions its review in Maximum Fitness magazine, billing it as a fitness product in the form of frozen confection.
Do fitness fanatics really want to gain muscle mass through frozen yogurt?
What happened to the old school body builders that started their day with a glass of raw eggs? It took a "real man" to swallow something like that. How come we never had companies that sold frozen raw eggs on a popsicle?
YoPRO is currently only shipping to stores throughout Ontario, Canada. But if successful, I'm sure we'll see it here in the States. As the old saying goes, "if Canadians will eat it, then Americans will eat it."
Visit YoPRO online...