Hasbro launched a new edition of its Monopoly board game called, "MONOPOLY: Electronic Banking Edition", which includes all new game pieces, among them a tin of Altoids.
The new Monopoly game edition is supposed to be the modern-day antithesis to the old world of the standard edition. It embraces pop culture, and so, the toy company needed game pieces that encapsulates an entirely new world. And so, Altoids made the cut.
I'm sure it's great advertising assuming the new board game can catch on. I wonder if Wrigley had to buy its way into the board game.
4 weeks ago