The Wendy's chain of burger joints announced today the winner of its "Build Wendy’s New Burger" contest. And the winner is the Philly Style Hoagie Burger created by Ian Van Camp, a screenwriter from Moorpark, California.
The burger is essentially a double-patty burger with American cheese, but adds together sliced ham, Genoa salami, and creamy italian dressing.
Van Camp says he was inspired by his high school years in Philadelphia and a salami burger he used to order at a New York deli.
The guy wins $25,000 for his winning idea. He and eight other runners-up get free Wendy's hamburgers for a year.
The new Philly Style Hoagie Burger is supposed to appear on Wendy's menu sometime in 2008.
Learn more about the winning burger...