Domino's Pizza issued a bold promoclamation today, naming itself the "Official Pizza of Thanksgiving Eve".
It goes on to explain that the evening before Thanksgiving is among its busiest days of the year. This Wednesday, they expect sales of the cheesy-round-baked-dough to spike up by 68 percent over a typical Wednesday. They're forecasting 1.1 million pizzas will be cooked up in their ovens and delivered to homes in the USA.
"It's one of those nights we highlight on the calendar and prepare for," said Domino's Pizza Chairman and CEO David A. Brandon. "Our stores stock up on fresh food. We increase our staffing levels, sometimes doubling them, to ensure we can meet the needs of hungry customers across the country."