Cadbury Schweppes Americas Beverages made the official announcement of their new Cherry Chocolate Diet Dr. Pepper soda today, claiming it to be only the third flavor variety in the brand's history.
The new "limited edition" flavor is supposed to combine the taste of Dr. Pepper with sweet cherries dipped in chocolate. Makes you wonder if someone dropped a chocolated-dipped cherry in his cup of Dr. Pepper, and decided there needed to be a new soda flavor.
"Cherry Chocolate Diet Dr Pepper is the perfect indulgence for the holidays ... zero calories, zero carbs, zero guilt, and all the flavor of Dr Pepper," said Andrew Springate, vice president of marketing for CSAB. "Based on consumer response, we expect Cherry Chocolate Diet Dr Pepper will have a strong and devoted following."
The consumer response that Springate was talking about was the fact that Cherry Chocolate Diet Dr. Pepper has been shipping out to stores the past month.