The fictional, but humorous energy drink, "Brawndo the Thirst Mutilator", made famous by the 2006 cult movie, "Idiocracy", is no longer fictional.
The new energy drink, which made the top-10 list of "Movie Products We Wish We Had" by Maxim magazine, will be hitting stores shelves on December 15, 2007.
It's even going to have the same catchphrase from the movie, "It's got what plants crave".
Brawndo is described as a "lemon-lime endurance supplement beverage", in a bright green color reminiscent of anti-freeze. Marketing literature says it has a smooth tangy flavor, and energizes you with 200mg of caffeine, electrolytes, inositol and guarana.
The new beverage will be produced by Redux Beverages, the same company that brought us Cocaine Energy Drink.
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