You have to question a brand name called "Eating Right" when used with snack foods.
Of course, these aren't potato chips, they're "potato crisps", but since when does that change anything?
Look Ma! I'm Eating Right! It's ok now!
The "Eating Right" label is a brand name of Safeway grocery stores. They're supposed to be low in fat so that you can inhale two bags of crisps and still the get the same fat absorbtion as a single bag of chips.
And the flavor varieties of BBQ, Cheddar, and Wasabi will keep your palate entertained.