Described as "sandwiches just like mom used to make", the line includes varieties...
- Honey Butter Homestyle Melt - a breakfast variety featuring sausage, egg, honey-butter sauce, and melted American cheese on butter-flavored sourdough bread, and
- Bacon Double Homestyle Melt - boasts four half-slices of crispy bacon, three slices of melted Swiss cheese and two hamburger patties smothered in a creamy garlic cheese sauce all between buttery flavored sourdough bread.
The sandwiches are available now, for a limited time.
To market the new Homestyle Melts, a series of television spots include three vignettes that feature four moms who are angry at the King for encroaching on their turf by offering melted sandwiches served on soft buttery bread. The moms try to defend their territory, but the King ultimately wins them over with his offerings of greasy-fried decadence.