Dale Earnhardt Jr Launches "Big Mo'" Candy Bar | Junk Food Blog

18 September, 2007

Dale Earnhardt Jr Launches "Big Mo'" Candy Bar

Eight-year NASCAR NEXTEL Cup driver and former winner of the Daytona 500 introduced his new candy bar, Big Mo' to buyers and industry media today at the 2007 Candy Expo.

The name Big Mo' is a play off of Earnhardt Jr.'s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the Dirty Mo' Posse.

The milk chocolate candy bar will come in two flavors, creamy caramel and peanut
butter. It is scheduled to hit stores nationwide in January 2008.

Dale Earnhardt Jr Big Mo Candy Bar
"At one point or another everyone has had their own idea of making the perfect candy bar, and this was my chance to do it," Earnhardt Jr. said. "It's really cool to have my name on a candy bar, and it's a pleasure to partner with R.M. Palmer Company in putting this product on the shelves. I think Big Mo' will be widely accepted, not just by racing fans but by everyone who enjoys a good candy bar."

Known for its seasonal novelty candies, R.M. Palmer Co. has been specializing in traditional holiday candies since 1948, but this is the first of its product line to be a milk chocolate everyday candy bar.

The making of the Big Mo' bar included numerous taste-tests by Earnhardt Jr., and its unique recipe and design was shaped to meet the NASCAR star's liking.

"Our relationship with Dale Earnhardt Jr. is a partnership I am proud of," said Richard Palmer Jr., president of R.M. Palmer Company. "We started this venture over 12 months ago and our goal was to create two milk chocolate bars that Dale Jr. and Palmer would be proud to call their own. I am confident that our goal has been achieved. Big Mo' bars have been well received by our customers and are sure to be a BIG success."

To coincide with the announcement of the Big Mo' bar, R.M. Palmer Company is launching the "Big Mo'ment with Dale Jr." sweepstakes. Thousands of winners will be awarded great prizes, but the grand prize winner will be treated to his or her Big Mo'ment, which will include lunch with Dale and his JR Motorsports race team, a limousine tour of area race shops, suite tickets to a VIP weekend at Lowe's Motor Speedway, and $250 spending money.

Fans will be able to enter the sweepstakes by visiting the candy bar's website and typing in the entry code on the inside wrapper of the Big Mo' bar.

"This is a great idea by the folks at R.M. Palmer to really spike the interest in the Big Mo' bar, and give fans a chance to win great prizes," Earnhardt Jr. said. "The grand prize winner will be treated like royalty. It will be more than a big moment. It will be a big weekend they'll never forget."

Visit Big Mo' online at:


Anonymous said...

You need to get this out there, advertising and such, I just happened to come across it in some paper but nobody has heard of this, PLEASE! JUNIOR is a huge fan of millions of people, next year he will rule! regardless, we all love him and now will enjoy his "Big Mo" candy bar, can't wait!
You go Junior, you are a true Gentleman...........WE love you!


Anonymous said...

Anyone know where you can find out where they are being sold?? I've been trying to find a "locator" of sorts, but haven't found any "Where to buy" infor for the Big Mo' yet??


Anonymous said...

Not only will it target the the nascar fans... it will also target the gay population.

Urban Slang:

Mo - Short for homo
Big Mo - Really gay person

No joke (check urban dictionary)

Anonymous said...

"Not only will it target the the nascar fans... it will also target the gay population."

A match made in heaven.

I had to check my calendar to make sure it wasn't April 1st yet.

Anonymous said...

If you'd like to try the Big Mo' and haven't been able to find it at a store, you can purchase it online at:


Anonymous said...

There are also Dale Earnhardt, Sr. chocolate bars out there. Check out HERSHEY'S Dale Earnhardt site, www.hersheys.com/dale, for more information on the candy bars and a cool “Continue the Legend” Mosaic.

Anonymous said...

I have looked everywhere for this candy bar. I am a big Dale Jr. fan and I think this will be a good seller for the Jr. nation...GO #88 Vickie(Texas)

Anonymous said...

I found this candy bar by mistake. I am the bigest Dale Jr fan. I was shopping in the local grocery store and went down the candy isle by mistake and there was his lovely face staring at me. I almost fainted. I bought ten that day. I have to say, it is really good. #88 is #1 with me.

Anonymous said...

to the person asking where they can be bought, i work at CVS Pharmacy in South Carolina. we sale them at my store. they cost about 1.25 cents.

Anonymous said...

those are already at discount stores like Big Lots. Poor 'Mo

Anonymous said...

They're also sold at CVS/Pharmacy

Anonymous said...

Hilarious considering "'mo" is short for "homo". Someone in marketing didn't check their slang. ...unless Mr. Earhardt is trying to tell us something?

Anonymous said...

Big Mo? Really? HA! Is this a Saturday Night Live skit? That's like having a candy called 'The Big Dyke' or 'Homomint' - someone really should have done a simple Google search before naming it. Hilarious.

Anonymous said...

So much for the Hershey Highway, we have the BIG MO. Next we'll have Earnhardt hot dog buns, the perfect place to lay your weiner.

Anonymous said...

the gays love it! i have to go buy 50 of them to hand out! i guess the rednecks don't know at all what it meant! this is awesome!

Anonymous said...

The name Big Mo’ is a play off
Earnhardt Jr.’s hometown of Mooresville, N.C., and the longtime moniker used for he and his closest friends, the
Dirty Mo’ Posse.

this is what a little research will find for you!!! it does not mean anything else!!!

we love you jr
your fans in alabama

alfonso on 4/21/2008 09:37:00 PM said...

I was at a wallmart store this past weekend and I had a craving for a chocolate bar then all of a sudden I saw a familiar face on this candy bar called big mo and definitely for sure it was Dale Earnhardts. So I decided to try one of them since I,m a big racing fan of him. I took one bite and it was the bomb!!! that creamy milk chocolate and caramel flavor exploded in my mouth and was very delicious and blew my taste buds out of this world. So next time if you have a craving for milk chocolate bar try a Big Mo it will definitely nock!!! your taste buds out. Way to go Dale!!! you go boy!!! I,m going to try your peanut butter flavor next. Your chocolate bars definitely the race of champions of NAS cars and make Willy Wanka Bars look like doo!!! doo!!! bars. Alfonso

Anonymous said...

lol i bought one at right aid for 22 cents cuz they werent selling them. it was actually really good

Anonymous said...

I just ate one I bought on clearance at Walgreens. It had all the flavorlessness and waxy texture I associate with Palmer's Chocolate. Yuck.

The name made me laugh though. And the photo of Dale Jr. wearing a baseball cap with "Big Mo'" written on it was too funny. Could he really be that clueless about how people would interpret that?

Unknown on 3/01/2011 04:23:00 PM said...

It was too funny. They melted in your mouth and in your hand. HA Ha ha... I bet somebody's head rolled over that one. Somebody stop me, please.

Unknown on 3/01/2011 04:23:00 PM said...

I am looking to buy the Big Mo hat. Any sellers?

erhine on 7/08/2011 05:22:00 PM said...

I have one. It has six custom scratches for wins and one on front brim. I was planning on giving at birthday party tomorrow though was wondering what it was going for. I believe the site said it was one of 100 made.

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