Breyers has introduced a new line of Ice Cream Poppers in a co-branding with Hershey's Kisses. The ice cream bites are shaped like Kisses.
They currently come in two varieties, the one shown is vanilla ice cream covered in a milk chocolate. The second is chocolate ice cream covered in milk chocolate.
The small tubs hold 8.5 fluid ounces and can easily be shared without the need for spoons or ice cream scoops.
In further brand extension with Hershey's, there are several other candy-themed varieties: Heath Ice Cream Poppers & Reese's Peanut Butter Cup Ice Cream Poppers.
Kisses are currently celebrating their 100th anniversary.
Breyers has also entered into ice cream branding deals with Goya, Mars (M&Ms and Twix) and Kraft (Oreos).