Reese's, part of the Hershey's candy empire, is expanding further after the success of the Crispy Crunchy Bar introduction.
The new bar is called Reese's Whipps Candy Bar and will feature a light and fluffy peanut butter nougat. This nougat will give the Whipps Candy Bar a peanut butter taste but have 40% less fat. If the improved nutritional profile isn't a selling point for the 1.9 ounce bar, it will also be available in King Size.
According to JM Hirsch (AP), "The effect is a pleasing cross between a Milky Way and Reese's Peanut Butter Cups."
Reese's Whipps Candy Bar are slated to hit the shelves in the fourth quarter of 2007.