Reese's, part of the Hershey's candy empire, is expanding further after the success of the Crispy Crunchy Bar introduction.
The new bar is called Reese's Whipps Candy Bar and will feature a light and fluffy peanut butter nougat. This nougat will give the Whipps Candy Bar a peanut butter taste but have 40% less fat. If the improved nutritional profile isn't a selling point for the 1.9 ounce bar, it will also be available in King Size.
According to JM Hirsch (AP), "The effect is a pleasing cross between a Milky Way and Reese's Peanut Butter Cups."
Reese's Whipps Candy Bar are slated to hit the shelves in the fourth quarter of 2007.
Smarties Double Lollies and Mega Lollies
12 hours ago