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Coca-Cola to Expand Soda Fountain Offerings

by Cybele
6/12/2007 11:54:00 AM

According to an article in Bloomberg News today, Coca-Cola is looking to secure a greater margin of the soda fountain market with a new fountain dispenser for fast food restaurants.

The "Bev-olution" dispenser may arrive in U.S. restaurants in October, said Chris Lowe, president of Coca- Cola's North America foodservice unit. Consumers will be able to make their own drink combinations by, for example, mixing Sprite with a shot of cherry flavor.
The unit will allow up to fifty flavor combinations including non-carbonated drinks such as PowerAde and an added flavor shot module. Look for them to appear in McDonald's and Wendy's first. Fountain drinks have a staggering 80% profit margin compared to 65% for bottled drinks.

1 Comments:

  • 7-11 here already has something very similar here but they offer Pepsi products with several flavoring options.

    By Anonymous Anonymous, at 7/02/2007 05:44:00 PM  

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