iDeserv Energy Pretzels are a new product from Benzel's Bakery, Inc. of Altoona, PA.
From what I can tell, they don't really contain any of the energy-boosting ingredients you might expect to find in energy drinks. They are, however, fortified with niacin, iron, thiamine, riboflavin, and folic acid.
In addition, the package text claims that they contain, "More protein and fiber than regular pretzels!".
They might make great companions with the recently launched "Vitamin Beer".
Visit Benzel's Bakery at: http://www.benzels.com/