Hitting store shelves right now are these Scooby-Doo Mini Vanilla Wafers in "groovy colors".

The multi-colored wafers are labeled as "limited edition" and presented in a 12 oz. box retailing for $2.99 each.

Interestingly, with purple and orange vanilla wafers, they had to put the words, "Same great taste!", to reassure hungry little munchkins.

Visit Keebler online at: http://www.kelloggs.com/keebler/