Gorton's of Gloucester apparently has a new product out called, "Gorton's Potato Crunch", this according to our shopping sources.
It's the same frozen fish fillets that Gorton's is known for, but covered in "Real Potato Breading".
The "Great Taste of Potato Chips" perhaps makes a novel way to sell frozen fish fillets. Instead of finding new flavors for potato chips, Gorton's is doing the opposite, making food taste like potato chips.
I'm sure tortilla chips and Cheetos are not too far behind.