Lordi is apparently the name of a popular hard-rock group in Finland. Now they have their own brand of cola.

I suppose in the United States this might be the equivalent of "KISS Cola" if there were such a thing. Or "Eminem M&M's", or "Snoop Dogg Decaffeinated Roast".

It's manufactured by Olvi Oyj, a maker of Finnish beer.

The BBC has an article announcing the group's new soft drink, which comes in regular and diet varieties. They also have photo of the group, which looks like Kiss with their faces were burned off.