The U.S. Postal Service today unveiled its new "With Love and Kisses" postage stamp. It won't be released until January 2007.
On hand at the unveiling was Michele Buck, Senior Vice President, Chief Marketing Officer, U.S. Commercial Group, The Hershey Company.
The new stamp marks the first time that a piece of chocolate was featured on a U.S. postage stamp, and it comes timely, because 2007 marks the 100th Anniversary of the Hershey's Kisses.
Hershey's Kisses haven't changed since The Hershey Company introduced it in 1907. Wrapped by hand until the process was automated in 1921, Kisses chocolates have been available year round for 100 years with only one exception. Production ceased from 1942 to 1949, when silver foil was rationed as a result of the war effort. Kisses chocolates wrapped in red and silver foil were introduced in 1986 in honor of Valentine's Day.