"Tough jerky for tough bikers", I imagine.
Tom Parsons, Harley-Davidson's acting general manager of general merchandise, said that...
Harley riders live for the time they spend on their motorcycles, and beef jerky is a convenient food for the open road. It's a great way for riders to grab a snack and keep on rolling, and we look forward to working with ConAgra Foods to bring this road food to market.
I wonder why Harley-Davidson didn't opt to use "hog" meat instead?
Harley-Davidson Beef Jerky will be available in three flavors, Original, Teriyaki and Pepper, and sold in 3.25-ounce packages. Shipping is expected to begin in January 2007 to convenience stores and authorized Harley-Davidson dealerships.