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Brach's Sports Edge

by Steve
10/26/2006 01:08:00 PM

Brach's Sports EdgeThe Brach's brand of candies now includes new "Sports Edge", an entrant into the evolving line of energy-boosting fruit chews.

Targeted toward kids, new energizing fruit snacks with electrolytes contain a variety of flavors including strawberry, grape, lemon, cherry, orange, and green apple. They come in shapes of baseballs, footballs, tennis rackets, helmets, basketballs and soccer balls.

They're fortified with vitamins B-6, B-12 & C, and are made with real fruit juice. They have a suggested retail price of $3.62.

With so many snacks, candies, and drinks designed to boost our energy, you wonder if teachers and schools are going to push more Ritalin.

Click here for product website.

2 Comments:

  • what makes you think they are targeted toward kids? I see no indication of that.

    By Anonymous Anonymous, at 11/02/2006 02:24:00 PM  

  • The information came from Datamonitor, which provides a subscription service of "market intelligence reports". This is how I learned about the product.

    BTW, I see the link I posted in the article is no longer working. Brach's doesn't show this product on their site anymore.

    By Blogger Steve, at 11/02/2006 11:10:00 PM  

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