Brach's Sports Edge | Junk Food Blog

26 October, 2006

Brach's Sports Edge

Brach's Sports EdgeThe Brach's brand of candies now includes new "Sports Edge", an entrant into the evolving line of energy-boosting fruit chews.

Targeted toward kids, new energizing fruit snacks with electrolytes contain a variety of flavors including strawberry, grape, lemon, cherry, orange, and green apple. They come in shapes of baseballs, footballs, tennis rackets, helmets, basketballs and soccer balls.

They're fortified with vitamins B-6, B-12 & C, and are made with real fruit juice. They have a suggested retail price of $3.62.

With so many snacks, candies, and drinks designed to boost our energy, you wonder if teachers and schools are going to push more Ritalin.

Click here for product website.


Anonymous said...

what makes you think they are targeted toward kids? I see no indication of that.

Steve on 11/02/2006 11:10:00 PM said...

The information came from Datamonitor, which provides a subscription service of "market intelligence reports". This is how I learned about the product.

BTW, I see the link I posted in the article is no longer working. Brach's doesn't show this product on their site anymore.

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