Poore Brothers Inc., which owns the Boulder Canyon brand of snack foods, launched a new flavor called "Spinach & Artichoke" under their line of kettle potato chips.
The brand, which has historically touted its use of natural ingredients, perhaps seeks greater association with health-consciousness by making this new variety lower in sodium, and using the dreaded "spinach & artichoke" words.
If you can think of two vegetables that you hated as a child, and that your mother always touted the nutritional benefits of, it would have to be spinach and artichoke.
Just mentioning those two words alone seem to make these potato chips healthier.
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