Flavored with the Acai berry (pronouned ah-sigh-ee), the company is targeting energy drinkers "open to discovery" as their press release describes. AB says they're the first major beverage maker to offer an energy drink based on this berry.
The Acai berry itself is a small, dark, purple fruit from the palmberry tree. It usually grows in the Amazon jungle in Brazil, is rich in B vitamins, minerals (particularly iron), fiber, proteins, omega-3 fatty acids and anthocyanin.
Andy Goeler, vice president of Import, Craft and Alliance with Anheuser-Busch says...
"With 180 Blue we didn't set out to create just another energy drink. We set out to give energy drinkers something unique, something unexpected and something they've never had before. We've taken today's energy drink a step further with 180 Blue by creating something that has the best of both worlds -- a great-tasting energy drink with a boost."
I guess AB can finally rest on its laurels that they now have THE ONLY energy drink that tastes good.
Like many other energy drinks, 180 Blue relies on a familiar combination of guarana and B vitamins to provide its energy kick.
180 Blue is the third product in the 180 family. Other varieties include Orange Citrus Blast (introduced in 2001) and 180 Energy X-3 Lemon-Lime Citrus Blast (introduced in 2004). It will be available at convenience and grocery stores in
addition to bars and clubs nationwide and is available in 8-ounce and 16-ounce cans.