Anheuser-Busch Launches 180 Blue With Acai | Junk Food Blog

11 October, 2006

Anheuser-Busch Launches 180 Blue With Acai

180 BlueAnheuser-Busch announced today the launch of their newest energy drink, "180 Blue".

Flavored with the Acai berry (pronouned ah-sigh-ee), the company is targeting energy drinkers "open to discovery" as their press release describes. AB says they're the first major beverage maker to offer an energy drink based on this berry.

The Acai berry itself is a small, dark, purple fruit from the palmberry tree. It usually grows in the Amazon jungle in Brazil, is rich in B vitamins, minerals (particularly iron), fiber, proteins, omega-3 fatty acids and anthocyanin.

Andy Goeler, vice president of Import, Craft and Alliance with Anheuser-Busch says...

"With 180 Blue we didn't set out to create just another energy drink. We set out to give energy drinkers something unique, something unexpected and something they've never had before. We've taken today's energy drink a step further with 180 Blue by creating something that has the best of both worlds -- a great-tasting energy drink with a boost."

I guess AB can finally rest on its laurels that they now have THE ONLY energy drink that tastes good.

Like many other energy drinks, 180 Blue relies on a familiar combination of guarana and B vitamins to provide its energy kick.

180 Blue is the third product in the 180 family. Other varieties include Orange Citrus Blast (introduced in 2001) and 180 Energy X-3 Lemon-Lime Citrus Blast (introduced in 2004). It will be available at convenience and grocery stores in
addition to bars and clubs nationwide and is available in 8-ounce and 16-ounce cans.

4 comments:

circuitmouse on 12/09/2006 11:19:00 AM said...

Tastes great; however, it is currently only available around the Hermosa & Manhattan Beach area. As far as being the "only" acai drink... the Brazilian Market in West Los Angeles imports a number of acai drinks. That translates to one market for 17 million people...
Whole Foods is carrying some acai drinks, but they have yet to carry 180 Blue. I suggest, if you are lucky enough to live somewhere near a store that caters to Brasilian expats, to sample the wide range of drinks (most of which contain far more juice than the American Anheuser-Busch drink) and see which one you like. Also, there is a Hawaiian cafe on Pier Avenue in Hermosa Beach that has a granola-fruit-ice-acai bowl (from a Brasilian company) that was a great hot-day-at-the-beach snack.

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Anonymous said...

I recommend:

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buy acai burn on 5/04/2010 12:11:00 PM said...

My weight loss program consists of all natural supplements as well as a healthy diet and exercise. I go to the gym a couple of times a week and I make sure that what I eat is healthy both for me and my body, and I also buy acai berries. Acai has been proven to help with weight loss and can even promote younger-looking skin as well, and who doesn't want that? I also liked how I was able to focus better as well, and that's why I tell all of my friends about this awesome berry and how well it works.

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