Kellogg's Pop Tarts took a further step towards "brand dilution" with the release of its Hello Kitty Pop Tarts.
The new toaster-pastry comes in "Meow Berry" described simply as "Wild Berry Filling". The ingredients list shows dried strawberries, dried apples, and dried pears. The back of the box features a Hello Kitty game.
I suppose the Pop Tarts product is one of those things that has to be reinvented over-and-over just to keep itself from falling into obsolescence in a market that's heavily saturated with gimmicky children's snacks.
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