Ben & Jerry's American Pie | Junk Food Blog

14 July, 2006

Ben & Jerry's American Pie

Ben & Jerry's American PieBen & Jerry's has a new flavor out called, "American Pie", which also happens to be a politically motivated flavor as well.

American Pie is an apple flavored ice cream loaded with pieces of apples and pie crust. But what sets it apart from the rest is that the lid on the carton displays a pie-chart illustrating a message that Ben & Jerry's wants to point out to every American.

The message is part of their newly launched "Federal Budget Priorities Campaign". It's a media campaign where the executives at Ben & Jerry's want the federal government to cut military defense spending and spend more more on entitlement programs.

The popular brand, which has long been associated with left-wing causes, reestablishes its activist history, with references to the War on Terror...
The goal is to heighten awareness of the billions of dollars the Pentagon spends on nuclear weapons vs. a shortfall of spending on basic unmet needs of children. The campaign points out that we have options that won't diminish our nation's ability to fight global terrorism or a foreign foe.
In addition, the company is setting up a postcard writing campaign at all Ben & Jerry's store locations where customers can send a note to Congress urging lawmakers to listen to Ben & Jerry's.

Ben & Jerry's return to social awareness comes on the heels of a publicity blunder, when it pissed off thousands of Irish Americans for launching its "Black & Tan Ice Cream" on St. Patrick's Day, the day when Irish celebrate their heritage. While the flavor was meant to celebrate the famous beer beverage, it instead reminded Irish folks of the atrocities they suffered at the hands of the English. The company later issued an apology after the matter was publicized by Reuters.

9 comments:

Anonymous said...

Good idea...let's cut defense spending now right in the middle of the war on terror. And then the Islamic extremists will see how compassionate we are and we can all hold hands and eat apple pie ice cream together and sing Kum-Ba-Yah while all our tax dollars go to save the purple-horned toot bird.

Anonymous said...

Why in the world would Ben & Jerry's want to alienate 1/2 of America? Don't they think conservative voters buy ice cream? Nice Try B&J but I'll be d*$ned if they ever see another cent from my family just for being so stupid as to use their products to tout their politicial beliefs.

Angelo in Chicago on 7/17/2006 03:23:00 PM said...

I stopped buying ice cream from these idiots a long time ago, now im glad i did that!

Kickee said...

It's nice to see Ben & Jerry's reviving the social aspect of the principles behind their delicious ice cream. And if you don't like it, don't bitch about it just don't buy it. Who says they're alienating half the country? They're attacking one of the more doubtful points on the republican agenda. Half of America voted republican, but that doesn't mean half of America agrees with every point on their agenda (certainly this "war on terror" scam they're running). In fact Ben & Jerry's is talking about a issue that a lot of people are worried about (children, education, poverty,...) Democrat OR Republican.
And yes we do need to spend our tax dollars saving the purple-horned toot bird.

Anonymous said...

I bet you've no idea where your tax dollars are even going, just so long as they are going towards the "war on terror." It is ridiculous how little the majority of the people know about the parsing of moneys from tax. Take a look into it and then reply on this post with something edifying. And what is so political about redirecting more money to lifting children out of poverty? Wow, some of you have been misled, and what's worse is you have families! Thanks for talking sense kickee.

Anonymous said...

"And if you don't like it, don't bitch about it just don't buy it."

Tell that to the thousands of liberals who won't shut the hell up about Bush winning the 2000 and 2004 elections. Don't bitch about it, just shut the crap up and do something about it.

Anonymous said...

Do something about it? Like supporting Ben and Jerry's? Okay, I'm all over that!

Anonymous said...

Just stop buying it. Their not the holy grail of ice cream. Whether I agree with them or not. I don't buy or endorse any company's political or religious beliefs. I support only my own. It is a abuse of power to do so otherwise. I prefer independent free thinkers .

tran2495@gmail.com on 3/01/2011 11:58:00 AM said...

Here's a great story about how Ben & jerry's "American Pie" campaign in 2006 helped turn $13 million worth of nuclear bombs into healthcare for kids....

http://www.msnbc.msn.com/id/13819483/ns/business-consumer_news/

Post a Comment

 

About Steve

Affiliate marketer, blogger, website publisher, business owner, entrepreneur, motorcycle rider, living in sunny Southern California, who happens to love junk food, and makes money writing about it.

Favorite Quote:
"It's good enough for government work."
Favorite Drink:
India Pale Ale

My Twitter Feed

    follow me on Twitter

    Copyright © 2005-2011 Clear Digital Media, Inc. | Template designed by Simran