Jump Coffee Cola Energy Drink is a new drink manufactured by Nor-Cal Beverage Co. Inc.
It's a sugar-free drink that's marketed as offering "caffeine like you've never had before!". The company says the drink contains all natural pure caffeine, and is packed with essential vitamins. It contains no calories, carbohydrates, fat, or bitterness.
It's sold in a 10.5 fl. oz. can priced at $1.79, and $41.99 per case.