Disney Light-Up Lollipop is a new confection from Delk Industries of Nashville, TN.
They're just your basic lollipops with character heads that light up. Nothing too hard to figure out.
Available in Mickey, Minnie, Pooh, Tigger, Piglet, Cinderella, Belle, Ariel, and Cars, it's more stuff you Disney collectors will have to shell out money for.
The light source is inside the stick of the lolly which pushes on and off, and lasts up to 48 hours if left on continously. They're Sold individually for a suggested retail price of $1.49 to $1.99. I imagine Disney will be selling them in their parks and retail outlets.