Nestle Classic For Men | Junk Food Blog

01 April, 2006

Nestle Classic For Men

Nestle Classic For MenMaybe in Russia, chocolate is seen as "girl food".

Perhaps that explains why Nestle's Russian affiliate has come out with "Nestle Classic For Men".

It's offered in two varieties, "Whole Almonds", and "Peanuts & Raisins". Each 100g bar is priced at 29.00 RUB.

The company's product literature says they're positioning this as a "new, special form of tenderness created just for men." Maybe Nestle ought to change the name to "Nestle Classic for Metrosexuals".

22 comments:

peaches on 4/21/2006 12:19:00 PM said...

i think its very sexist that they would make a chocolate for men

Anonymous said...

How manly is it for men to put chocolate nuts in their mouths...

concerned on 4/21/2006 06:27:00 PM said...

typical woman to complain that something isn't named after her.
Keep up with the good names.

Anonymous said...

peaches, I agree with your statement. How about they make a chocolate bar called "Nut Lickers....for Women?"

Anonymous said...

Black and Tan is an old combo verbaige meaning many things. Get a life if it bothers you. Everyone knows Irish fight for no reason as obvious for this objection... you may keep your head in the sand as long as you like.

Anonymous said...

Black and Tan is an old combo verbaige meaning many things. Get a life if it bothers you. Everyone knows Irish fight for no reason as obvious for this objection... you may keep your head in the sand as long as you like.

Anonymous said...

Actually, the whole "chocolate for men" thing is common on overseas items. It's based on the fact that "men's chocolate" is prided n being extrenely dark and usually very bitter chocolate which men usually enjoy as opposed to women. Of course there's always exceptions...

Nicole said...

This reminds me of the advertising campaign for Yorkie bars (another Nestle product) in the UK about three years ago. Their slogan was "Not for girls".

Apparently, however, the Yorkie bar campaign has changed since the "Not for girls" campaign (surprise surprise) alienated female customers and hurt the brand's image. In 2004, Yorkie bars were labeled with things like "Not for handbags", but they didn't drop the "Not for Girls" slogan and added "Don't Feed the 'Birds'" (birds=girls).

Maybe in Russia they'll realize that this kind of thing annoys female customers and will drop the line.

Nicole on 4/23/2006 03:17:00 PM said...

Just wanted to add that I checked out the Nestle Russia website using babelfish, and there is no mention of Nestle Classic for men there in their chocolate section.

Steve on 5/16/2006 04:51:00 PM said...

Nicole, I just checked around the same website, and yes, I don't see the product there either.

My information didn't come from the website, but rather from a market intelligence company that provides me with reports of new product launches from around the world. That company gets information from the actual manufacturers, as well as trade shows, and trade journals.

Perhaps it'll take awhile before Nestle Russia updates their website.

Anonymous said...

its real, i'm eating it right now

Anonymous said...

what exactly is sexist about it? that nestle targets men, cause surveys show they eat chocolate less that women? oh com'on.

we do not live in 1970. i find it a reasonable branding. (one has to understand russian market, or at least try.) and i deeply hope nestle won't drop the product unless it proves commercialy unsuccessful.

btw, i am a man and i like the chocolate, even this one in particular. and no, i am not russian ;-]

Brent & Buffy DeWitt on 9/13/2006 07:18:00 AM said...

My wife and I were recently in Kazakhstan, and we saw the bars too... we thought it was a hoot! My wife was not offended, BTW. The package branding is not sexist in that it doesn't say "NOT for women", but it does say "FOR men" - so it's not blatantly exclusionary in that sense (I WAS wondering what the angle was, I must admit). Just don't look too closely, on the label back and on each chocolate square is a 'nil sign' over a women symbol... which is a mere wink to the issue. This is just the humble opinion of one art director at an advertising agency in the US.

BTW, American visitors there of both genders thought the bars were great fun, and loaded up on them. I just finished my last one, and they are delicious... and I'm keeping the package.

grudknows on 11/12/2006 09:52:00 PM said...

As a female, rather than it annoying me, I see it as quite amusing and they get my sale. I buy them in fits of humour.

Tongue in cheek humour (which is how I choose to take this - and let's face it, you can choose to take it however you personally desier) is fantastic.

Anonymous said...

It exists...during a brief stint in St. Petersburg this past summer my friends and I raided this little grocer's entire assortment of the manly chocolate. Despite the warnings on the package to "do not give to women or they will get fat", we fed it to our female companions. The results were disappointing.

Anonymous said...

I just ate some. I feel much more in touch with my masculine side.

MR, Orange County, CA.

Anonymous said...

I just received one as a gift from a friend who recently returned from a visit to Russia. I feel VERY special that a chocolate bar was created just for a "manly" man like me!! I can't wait until it is marketed in the USA....I see a great gag gift potential---with of course, a lot of controvery to go along with it!

Anonymous said...

It's about dang time advertisers targeted something FOR MEN. I'm tired of Outmeal FOR WOMEN, calcium FOR WOMEN, vitamins FOR WOMEN, Ladie's Nite, Discount Oil Change FOR WOMEN. Nestles should add some 'roids to the chocolate bar.

Anonymous said...

The smaller text says "Protect from women" :D

bilen on 1/27/2009 02:44:00 AM said...

gives power
non-stop performance
you feel like a crazy horse.

Farshad Palideh on 2/18/2009 01:49:00 AM said...

It's delicious. I've recieved one of these choclates as Valentine's gift in IRAN.

Anonymous said...

I would say, maybe there's a hormone or something in it.. making women grow facial hair probably.. who knows?/ ;)

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About Steve

Affiliate marketer, blogger, website publisher, business owner, entrepreneur, motorcycle rider, living in sunny Southern California, who happens to love junk food, and makes money writing about it.

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