Sensations is the name of a new line of potato chips and tortilla chips from Frito-Lay. The brand is actually carried under the Lay's and Tostito's line.
The concept of Sensations is to satisfy what the company sees as a growing trend with consumers looking for new and different flavor experiences. Basically, it's for totally sensational new flavor ideas.
Lay's Sensations potato chips will be available in "Lime & Cracked Black Pepper", a blend of citrus and bold pepper flavors, and "Sweet Chili & Sour Cream", a mix of "sweet heat" and the smooth taste of sour cream. These are kettle cooked chips giving them great crunch and texture.
Tostitos Sensations "Red Chile & Lime with Crushed Red Pepper", combines the bold flavors of red chili and red pepper with the cooling citrus taste of lime. The "Southwestern Ranch with Black Peppercorn" tortilla chips combine a blend of creamy ranch and cumin with real bits black peppercorns.
The chips are available nationally beginning this month.