Cleveland, OH-based Pierre's French Ice Cream Co. introduced a new line of ice cream called, "Pierre's Smooth Churned Light Ice Cream".
Presented in a resealable cardboard carton, the new frozen dessert claims to feature 1/2 the fat and 30 percent fewer calories than regular ice cream (whatever "regular ice cream" is).
Flavors include "Black Cherry Vanilla", "Chocolate Silk", "Mint Chocolate Chip", and "Vanilla".
The "Smooth Churned" name refers to Pierre's special process that creates an extra creamy, smooth mouthfeel in a light ice cream comparable to full-fat premium ice cream.
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