Cheese lovers in the UK already know the "Seriously Strong" brand of cheeses as being one of the most commercially successful cheeses there. The brand from Scottish-based A. McLelland & Son Ltd. associates their curds with sex in their advertisements.

Now, the company is introducing Seriously Strong as a spreadable cheddar, claiming to be the first extra mature cheddar in a spreadable form and can be used in sandwiches or as a dip.

It will be available in a 125g pot and retail for £1.18.