Cheese lovers in the UK already know the "Seriously Strong" brand of cheeses as being one of the most commercially successful cheeses there. The brand from Scottish-based A. McLelland & Son Ltd. associates their curds with sex in their advertisements.
Now, the company is introducing Seriously Strong as a spreadable cheddar, claiming to be the first extra mature cheddar in a spreadable form and can be used in sandwiches or as a dip.
It will be available in a 125g pot and retail for £1.18.
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