Checkers and Rally's Drive-In restaurants unveiled its new officially licensed NASCAR
Combining the flavor of Checkers/Rallys drive-in food and the high-powered octane of NASCAR racing, fans across the country can indulge in official NASCAR style when scarfing down burgers.
The NASCAR Burgers are 100 percent pure ground beef. Each package contains six 1/3 pound patties and includes a collectible NASCAR-licensed burger seasoning shaker, bringing the authentic taste of Checkers/Rally's burgers home.
The new product will hit grocery store freezer cases in early spring, first launching in select North-and South Carolina-based retailers, including Food Lion. Additional distribution locations are planned to follow in early summer 2006.