Frito-Lay, Inc. is now offering a "Fiery Habanero" flavor of its Doritos Tortilla Chips.
Doritos are now packaged in a new look. It features something called the "Sound Chip". At the top of the bag is something resembling an oscilloscope in fiery red, yellow, and white. It's supposed to represent the loud cracking sound created when you bite into a Doritos tortilla chip.