Breyer's Double Churned Ice Cream | Junk Food Blog

11 January, 2006

Breyer's Double Churned Ice Cream

Breyer's Double Churned Ice CreamUnilever Ice Cream launched a new variety of ice cream under its Breyer's brand.

Breyer's Double Churned Ice Cream is a churned style ice cream where they run the product through the churning process twice, to create a smoother ice cream.

Double Churned comes in three products, a Light ice cream, a No Sugar Added ice cream, and in Ice Cream bars. Flavors include vanilla, mint chocolate chip, butter pecan, rocky road, neopolitan, and creamy chocolate.

20 comments:

Anonymous said...

terrible ice cream compared to breyer's natural vanilla

Anonymous said...

I definitely disagree. I had some of the double-churned, light vanilla-bean ice cream, and I thought it was fabulous.

Anonymous said...

No, it is terrible. I am very disappointed that one can't find the Natural Vanilla anymore. This new concoction has guar gum which makes a gummy/sticky texture.l

Anonymous said...

Double churned means that they put more air into the product, which allows them to cut down on the cost of the product while trying to market it as an "improvement." Also, the switch from Breyers all natural to naturally flavoured is adding insult to injury. We definitely won"t buy Breyers any more.

Anonymous said...

This stuff tastes great and the texture is very creamy. However, both times after eating it, I've had a stomach ache. Too much air!

Anonymous said...

The minor change in texture of the new Breyer "double churned" ice cream (vanilla) did not strike me as an improvement at all--and I certainly don't intend to spend my good money on air instead of the icecream it replaces.

Anonymous said...

This is a damned travesty. I just got it, since my grocery store did not carry the original version, and am fairly heartbroken. Does anyone know if Breyers is still manufacturing their original natural vanilla?

Matt said...

I stumbled across this page in a google search about this new double churned nonsense. I have always bought Breyer’s because it was natural. A couple months ago I was at the store and they were out of the regular mint n chip so I thought I’d try the double-churned this time. I too thought it was pretty gross, and then I read the ingredients. Instantly I knew something fishy was going on so I got on the web and found that Unilever had recently purchased Breyer’s. It was all starting to make sense. They must have invested millions in the PR over this product, because even the supposed ‘articles’ (non press releases) I read about this product were misleading. They claim to have achieved this marvelous product through a new process called double churning, adopted from Europe. This much I will not dispute. But in many of the articles I read, in the same context, the execs at Haagen Dazs are quoted as saying they were able to achieve less fat with the same natural ingredients.

Well, this may be true for Haagen Dazs, but it is clearly not true for Breyers. Because Breyer’s has always been marketed as a natural ice cream, I felt this was unfair manipulation by Unilever of their recently purchased branding. I complained the company and got my token B.S. form letter response and a coupon for free ice-cream, of course. But I am still irked, partly because this is just a microcosm of the way our whole system is working.

Blech, end of rant. 3 cheers for all you people I see here who are aware of the details of things in their environment.
Oh one more thing I forgot to add. In addition to the guar gum, it now has "natural flavor." In this case natural flavor is a protein that they found in a North Atlantic fish that helps prevent ice from forming. Only Unilever has been able to produce this protein in large quantities by using a genetically modified strain of yeast.

Anonymous said...

We just finished a tub of Ben and Jerry's which we discovered as a result of our disgust with the Breyer's "Double Churned" that I was so incensed with. I am amazed that the executives that made the decision to save a few bucks could not fathom how bad it tasted (did they in fact try it?). In fact we should do a science experiment on them in order to prove that the greed mentality can overpower all senses as in "common sense" and "taste". All I can say is that if they are a publicly traded stock I'm glad I don't hold it. The new product was so disgusting I actually threw it out, thinking it was a bad batch. Brand loyalty had me buying a few more before I got over the fact I was indeed in denial and I had to face the facts and find a new brand.

Anonymous said...

Double churned Fat Free chocolate ice cream is delicious!!!

Kevin on 5/24/2008 04:38:00 PM said...

OMG, I've been eating Haagen Daazs because I like really creamy ice cream, but I'm 41 and the fat issue is on my mind, so I thought I'd pick something up non-fat, just to see if I could cross -over. I just have to say, if you love CHOCOLATE, Breyers Double churned Fat Free chocolate ice cream is crazy delicious, and it has fiber, to boot! It is a great substitute for full cream ice cream. Way to go, Breyers! I am so grateful to Unilever for this product!

Anonymous said...

Not buying Breyers anymore. Was suspicious of this double-churn nonsense. Sounded to me like a marketing ploy to sell air. Now that I found this page after a web search and find many others who agree. Also, "natural flavours" to me for vanilla ice cream should simply be "natural vanilla" and not something else. Unilever sells soap. What else can one expect from them. Good bye Breyers, and unless you change your ways, it is pretty much forever. Will find another brand or make our own ice cream. It is not that difficult.

Susan said...

Breyer's double churned ice cream (fat free) is outstanding. Absolutely great to find a treat without fat that tastes great. Some people are waaaay too picky (there's NO diet-y taste to it at all!)

Anonymous said...

This stuff gives me stomach cramps!

Anonymous said...

Wow! I thought it was only me that was crushed when I tried Breyer's new "double churned Vanilla". What a disappointment! I will never buy Breyer's again... end of story.

Anonymous said...

I will never ever purchase Breyer's again, after reading the ingredients list of their "double churned" abomination. Read the list - you will wonder how they can market it as "ice cream" and not "industrially processed chemical sludge".

Anonymous said...

Hi,
The cramping and GI distress is generally because Tara and Guar gums are actually high weight polysaccharides (fibre) that Humans cant digest, they actually end up being fermented in the GI tract (ie small and large intestines) by naturally occuring bacteria, whilst this is actually good for you many people suffer from gastrointestinal distress, cramps and flactulance. It will generally settle over time but some suffer constantly and should avoid these types of products with added gums.

The Foodie Food Scientist :-)

EltonBuddha on 5/05/2010 09:41:00 AM said...

The double-churned vanilla is by far the best ice cream eating experience I've had in my life from an off-the-shelf brand. I don't read the ingredients list when I try a new ice cream. Ice cream is to enjoy, and if I get that experience and then notice reactions from my body, I deal with ingredients at that time to moderate how much I eat at once, or what to eat it with. My ex-wife doesn't even like ice cream generally, and she went wild over the double churned vanilla, even posting an email to Breyers saying it's the best ice cream she's ever had and begging them to double-churn more of their flavors.

I've sadly watched the double-churned vanilla selection deteriorate over the last 5 years or so. First, regular vanilla was replaced by 1/2 fat vanilla (distinctly inferior mouth feel). Then with "no sugar added" vanilla (where the sweetness was 'thin' and almost medicinal compared to the sugared regular).

A few days ago I ventured to try the new "Smooth and Dreamy" variety of vanilla since double churned has now completely disappeared at my store. What a joke! It's as 'creamy' as ice. Chunks fall off the spoon on the trip from the container to my bowl. Is ice cream supposed to crumble?! I've given up on Breyers, but for the opposite reason most of you have. To me they blew it by pulling off the market the best innovation in ice cream they'd ever made. Reading this blog I now get why that happened. Customers who eat ice cream with their brains (by first liking the ingredients list to decide if they 'should' like the ice cream with their mouths) have become the majority in the premium ice cream retail market.

Whatever happened to loving ice cream as a treat and an indulgence, and not expecting it to be a health food?

Anonymous said...

Breyer's is pumping more profits into their ice cream in the form of air.

Anonymous said...

I've tried Breyers double churn fat-free chocolate brownie ice cream & would never buy the product again. Have to throw it out as no one in my family will eat it. Terrible texture & taste -bad product!

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