New from General Mills is "Easy Flow" cake decorating icing under their Betty Crocker brand.
The icing comes in a "whipped form", making it easier to apply. Each icing color comes shrink-wrapped in 6.4 oz. (181g) aerosol can with four decorating tips included in the cap.
Colors include: black, blue, green, orange, pink, red, white, and yellow.
Retail price is $2.69.