Rivermill Ltd., a UK company, is pushing a new product called "Vitalice Ice Lolly", an energized Popsicle, available only in Europe.
Vitalice delivers its kick through a combination of guarana, ginseng, and taurine. It comes in two varieties, Vitamin Kick Multifruit, and Energy Kick Red/Orange.
Their website depicts images of promiscuous 20-year old party goers sucking on their frozen energy treats, sporting "youth attitude" facial expressions, suggesting that the rest of us have gone stale.
I guess I'm having trouble imagining myself bellying up to the bar and asking for a Popsicle.