Nestle Confectionery of Japan has unleashed a new KitKat variety called, "KitKat Tsubu Tsubu Ichigo" [chunky strawberry].
It's billed as the first ever KitKat to contain chunks of fruit pulp. The first strawberry variety with pink chocolate was launched on limited seasonal sale the winter of 2003/4. This new chunky strawberry variety contains freeze-dried strawberries in white chocolate coating for a new mouthfeel.
You can buy it online from JBox.com