Nestle Australia Ltd. has introduced a new KitKat variety called "Mint Chill".
Being that Australia is experiencing its Summer season at this time, it comes out at an appropriate time. It's nothing more than a mint-flavored KitKat. The "Chill" part comes from Nestle's recommendation that you cool it down in the refrigerator and eat it cold.
Marketing. It's all about marketing.
Easter Brunch at Mi Casa RSM
5 hours ago