Nestle Australia Ltd. has introduced a new KitKat variety called "Mint Chill".
Being that Australia is experiencing its Summer season at this time, it comes out at an appropriate time. It's nothing more than a mint-flavored KitKat. The "Chill" part comes from Nestle's recommendation that you cool it down in the refrigerator and eat it cold.
Marketing. It's all about marketing.
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