Absolutely Free Ice Cream is a new line of gourmet ice cream products from The Enlightened Gourmet, Inc. os West Hartford, CT.
It's touted as fat-free, lactose-free, cholesterol-free, as well as "no added sugar", yet they claim it has the same texture and mouth feel as regular full fat premium ice cream.
It's sold in ice cream cups, ice cream sandwiches, and ice cream bars.
Pictured here is the Burgundy Cherry ice cream cups. They have several other flavors. The brand's website has a store locator page, but lists no stores. Hopefully, someone's selling it.