This new cheddar cheese product caught my attention for what's described as "Sharp Organic Grass Fed Cheddar Cheese".
The label goes on to say that it contains zero carbohydrates and is "made with organic milk from grass-fed cows carefully aged to the peak of flavor."
So what is "carefully aged"? The cows, the milk, or the cheese?
But this concept of taking a food product that's normally high in salt and fat, and billing it with health food labels like "natural", "organic" and "whole", is silly to me. It's like repackaging a potato chip as "fat free", "all natural", and made from "organically grown" potatoes.
I just find this clash between the health food angel, and the junk food devil, to produce some interesting products and labels.