Imagine taking a Hershey's Kiss, shrinking it down to about the size of an M&M, and then giving it a candy coating. Now you've got a Hershey's Kissable!
The new chocolate confection comes in colors of blue, red, yellow, green, and orange.
While Hershey's doesn't say it specifically, it's clearly designed to go after the M&M market. The smaller size is designed for the people on-the-go, and for placement in convenience stores.
And Hershey's is not holding anything back. They're taking to the track at Daytona
International Speedway on February 18, 2006, as the sponsor of the season opening 2006 NASCAR Busch Series - the "Hershey's Kissables 300". The race will feature a specially painted Hershey's Kissables Chevrolet fielded by Richard Childress Racing and driven by Kevin Harvick.