Target's Premium Choxie | Junk Food Blog

12 October, 2005

Target's Premium Choxie

Target ChoxieTarget Stores is unleashing a new line of premium chocolates under its Choxie line of chocolates.

The new Choxie collection, which will be available exclusively at Target beginning in October, brings the wildest chocolate fantasies to life by creating such taste sensations as Chile Limon Truffle Tiles, Toffee Almond Crunch and Chai Tea Truffle Temptations.

The Target Choxie collection is crafted using fine ingredients, including fruit purees, exotic spices, fragrant teas and high-quality cocoa. Wrapped in whimsical, brightly colored packaging, Choxie consists of several varieties, including Truffle Meltaways, Chocolate Truffle Bars, Thins, Flakey Truffles, Artisan Truffle Tiles, Truffle Temptations, Bitesize Chocolate Tins, Boxed Chocolates and Peanut Butter Bites.

Available at Target stores nationwide beginning in October 2005, the Choxie collection is affordably priced with items ranging from $1.80 to $12.00.

Via Chocolate Runner's Blog

41 comments:

Jon (was) in Michigan on 10/12/2005 04:26:00 AM said...

Heh, heh. Hey, that pic looks familiar. ;)

Mari on 10/15/2005 08:50:00 PM said...

Tried some today.

The Spiced Toffee was really good. Box comes with about 10 individually wrapped pieces - that aren't very easy to open I might add. It's good but not "spiced" enough for my tastes, I expected a bit more of a kick -- maybe some black pepper would

The dark chocolate covered coffee beans were perfect though. Very inexpensive products but they taste really good. I'm happy.

Anonymous said...

These chocolates are amazing. They're pretty good quality and extremely affordable. On my most recent Target venture, I got a "starter" box of 7 truffles for $5. The packaging is attractive and they flavors are exotic. My favorite was the tiramisu, but the chai tea came a close second. For the money, it's definately worth a second look. I plan on using these as stocking stuffers this year as compared to the same-old Godiva (cha-ching on the price difference too!).

Anonymous said...

I tried the chocolate truffles with the flakes on the outside very good but very sweet. The toffee sticks are incredible! You 6 of them in a package for $5. the hot chocolate bar was quite disappointing however because it says it has "chipotle chili heat" in it...but to my sadness, there was NO spicy-ness to it whatsoever. It was just dark chocolate with a semi-hard truffle center. Not too bad but I won't buy it again. I like exotic and spicy kinds of chocolate...either that or just the plain old hershey bar!

Cybele on 10/24/2005 07:34:00 PM said...

The truffle tiles haven't wowed me yet (but I haven't tried them all) but I'm digging the spiced caramels. By far the most innovative thing I've run across all year.

I'll have photos and full reviews up later this week.

Nanette on 10/25/2005 10:35:00 PM said...

Hi there. I linked to this post from your blog. Hope that's cool. :)

Anonymous said...

I wasn't expecting much from a inexpensive chocolate bar, but I was pleasantly surprised when I tried the Raspberry/lemon crunch and mint bar. I'm now hooked and would like to know who actually makes these chocolates. The dark chocolate is very rich and I will definitely give these as stocking stuffers (especially in my stocking)

Anonymous said...

Hi, My last name is Hoxie so I bought Chocolate Pecan. They are Good.Where did the name come from.

dude said...

LOL my last name is CHOKSI but u prononce it CHOXIE... LOL

cozy said...

I was really looking forward to trying these based on the marketing, which was fantastic. Bought a sampler and a package of dark chocolate mint truffles and was very disappointed. The packaging was attractive and creative, but next to impossible to open. The product has the waxy mounth feel and opening flavor of VERY cheap chocolate. Only the mint flavor was passable. Disappointing in the extreme for such a well conceived and attractively marketed product.

Anonymous said...

Awesome! Awesome! Awesome! I have tried the belgian chocolate with flakes truffles, the Aztec Thin with just a bit of a kick....the hot chocolate bar, however, did not have a hint of spiciness to it.....however, it was still very good! I am about to try the raspberry lemon crunch. I will definitely be back to buy more for me and for friends/family!!!!!

Anonymous said...

These chocolates are soooo disappointing. I was really excited about it and got the truffle tiles and hot chocolate bar. All I can say is naaaasssstaaaay. It is the waxiest crap I ever put in my mouth. I didn't even finish each piece, but threw them away instead. So much for the fab-sounding flavors on the box - they didn't even taste like anything but grodiness. DON'T WASTE YOUR MONEY!!!!!

Anonymous said...

I think that choxie is SUCH a great idea! My favorite is the hot chocolate bar, which is so creamy and wonderful. Everyone should try Choxie, and soon!

Anonymous said...

If you have not tried Peanut Butter Choxie, you are missing out on one of lifes better kept secrets!

Anonymous said...

I hear they are made by Gadiva. An alternative for younger consumers.

Anonymous said...

Choxie is made by and exclusively for Target

Anonymous said...

I just tried the dark chocolate flakey truffles and am not really impressed. I expected more. The best dark chocolate I have had is Green and Blacks organic 70% dark chocolate. This was like a Hershey's kiss knock off. I will try a few other products though, just to give them a fair chance. Those tiles are very exotic looking and I have to give them a shot.

Anonymous said...

The only one I've tried is the Espresso Truffle Bar, and it is DELICIOUS! The dark chocolate is wonderful and the espresso flavor is subtle but tasty. I highly recommend it, and I can't wait to try others. I agree that these will replace my usual Godiva stocking stuffers.

Anonymous said...

I tried the milk chocolate truffle meltaways yesterday. They were so good! They were giving samples out at Target, and after I ate a mint one, I just had to buy a box!

Anonymous said...

I was a bit disappointed with the box of Choxie meltaways I got, I was so excited to try them too based on the marketing and the hazelnut biscotti flavor and coffee toffee sounded great. NO WAY, disappointing, waxy, even had the coating like it was old!

William said...

Choxie? Who needs Choxie? Wonka chocolate is much better.


Why, Wonka chocolates are the most ding dong dangily good chocolates out there!

It's churned by a waterfall, my dear children, makes it light and frothy. By the way, no other factory in the world mixes it's chocolate by waterfall. And you can take that to the bank.

Anonymous said...

I just had some of the begium milk chocolate truffle with like white chocolate flakes on the outside......so delicious!!!!!! absolutely mouth watering delicious

a little bit on the expenisive side---about 5 bucks...but it is worth it

Anonymous said...

Oh my stars!!!

I've been seeing the Target ads for a couple of months now and decided I really wanted to try some Choxie!!

Since my birthday is this month, anyone that asked what I wanted was answered with "Choxie". So far, I've received 6 bars!! And I've another week to go before the big day! Woo-hoo!

So far, I've only tried the Espresso Truffle. Can you say WOO-HOO!!! LOVE IT!!! It taste just like the dark covered espresso beans minus the 'crunch'. Oooooooooooohhhhhhhhhhhhh!! Major Yum!!

Anonymous said...

I was also a bit let down from lack of heat in the hot chocolate bar. But- that lead me to the Aztec Thin bar. This is probably the best chocolate I have ever had!

Anonymous said...

The packaging and marketing of Choxie is exceptional however, the products are cheap imitations that Target buyers copied from quality manufacturers. Target should be exposed for their lack of ethics on this front. They literally stole designs of products and in some instances packaging from several U.S. companies using our time, money, and ideas. Shame on them!

Anonymous said...

Even though I think Choxie is a really stupid name for chocolate, I thought I would try some because it was on sale. I have to say I was not real impressed. The peppermint bark was a little waxy and lacked good choco-mint flavor. So between the name and the five minutes it took me to get it out of the wrapper, I think it would have had to be smooth as silk for me to approve.

DSL-Dave said...

After inhaling $150 worth of Choxie,I am sold! These are some of the best chocolates we have ever had -- we being nine friends and relatives.Leaving aside the"faddy" items, the chocolate itself is superb,especially the truffles.This has to be some of the smoothest and creamiest chocolate available. The only other chocolates that come close are the ones we've had in Switzerland and Belgium.Actually, some of their products DO come from Belgium, and possibly Switzerland!
After twelve pounds, and 26 different varieties of Choxie, we are ready for MORE, MORE, MORE!

Anonymous said...

Just wanted to drop a line and tell you that not only does Choxie taste good. It also can make a perfect party game. I took Choxie as a party favor to a friends happy hour and within a few drinks the Choxie chocolate covered cinnamon candies were a huge hit. Let's just say my friend will be finding hidden Choxie all over her house for days to come.

meghan said...

After receiving a box of artisan truffle tiles, I was so excited! I had wanted to try some choxie ever since that commercial on tv! Well, I've only tried one piece so far and I wasn't very pleased. The apple pie filling was delicious! It tasted just like an apple pie, but the chocolate wasn't good at all. It had a waxy texture and a digusting flavor. It tasted very cheap!

Jim in DC said...

I love the Choxie Cinnamon Redgolds, I bought them from the clearance rack for 74 cents! They were so good I went back the next day and bought the remaining two packages. They totally rock. I wish I could get more of them, but evidentally they are just a Christmas thing only. I'm very sad.
For those of you who haven't had them, they are "luscious, creamy cinnamon centers covered with dark chocolate in gold-dusted red candy shells"

Anonymous said...

Just tried some Peanut Butter big bites. No better in quality then reese's, at about 3-4x the price. (Reese's runs $.59 for two cups, choxie $2 for two bites). Seems like Choxie is putting all their budget into packaging design instead of chocolate.

Anonymous said...

After seeing the goofy, goofy commercial ("oooh, CHOXIE!") so many times, my wife and I finally decided to try it yesterday. I tried the chocolate chipotle truffle bar...just tasted like everyday dark chocolate. My wife tried peanut butter bites (or something like that), which were a little better. Not sure if we'll try any more...but lose that damn stupid commercial!!

bebop said...

i'm so in love with it.
for my birthday, my roommate bought me the "connoisseur's collection."
i'm not kidding it's so friggin amazzzzing.
i'm nowhere near done with it (i mean i only got it last night. thank heavens... i'm supposed to be on a diet...)
i think the people who say it wasn't good must have just gotten bad transportation or something... it's really easy for chocolate to get waxy if it's too hot... but ooo drool i want some more....

Anonymous said...

When I saw the commercial I was sure it was for some new perfume scents. I was extremely disappointed to see that it was just chocolate. I will not spend my money on a company who clearly spent a lot of money just to mislead me about what in tarnation these "choxie" things actually are.
p.s. but maybe if they decide to make a choxie perfume and come up with an equally stupid marketing scheme I'll spend my money there instead.

Anonymous said...

My wife loves the chocolate caramel pretzel tangles. I think they are good too. Since I am writing about a piece of chocolate I might as well bury my face in the whole container of them and get it over with.

Anonymous said...

I tried the chocolate truffles with flakes and a rasberry lemon biscotti bar. They were disgusting. The truffles were greasy (what do you expect with partially hydrogenated oil, which means cheap chocolate). The lemon flavor tasted like detergent. The packaging nice... but good marketing on a shit product was all it was.

Anonymous said...

I just went into the refrigerator and noticed my roommates had a box of Choxie Truffles in raspberry lemon cookie, espresso, and a couple of other flavors. Well... I stole about 2... hehe. I love them! The flavor was super! Anybody who has complaints must be nuts because I worked at Godiva. And I know how good chocolate tastes!!!

Anonymous said...

Someon easked about the name...the commercial says it is chocolate with moxie...well, after research I found out Moxie is a soda in Maine, but this is not made with soda...moxie is a word in the dictionary meaning spirited, so, it is a cute name if you already know what it means or are nerdy like me and go look it up...too much work for one little product..lol I have not tried them yet but my fav is Lindt Lindor Truffles so it'd have to be beeter than those!

Mit Shah on 10/31/2007 04:52:00 PM said...

I bought a $25.00 7.5 ounce box for my girlfriend today as a halloween treat, I hope she likes it. :)

Anonymous said...

Some of you people either are too demanding or have higher expectations that a product developed by TARGET can provide. That said, someo fthe flavors are kinda odd or even blah but some are AMAZING. Key Lime, Raspberry Crunch, Strawberry, Cinnimon Carnel, Firey Pineapple, Pear just to name a few, are DEFINATELY worth trying :) I just picked up a box of the holiday collection truffles today hehe :)

Anonymous said...

As of 2/08 Choxie has went with a new manufacturer for a few of its truffle collections. Although the packaging remains unchanged, the contents are dramatically improved. Some of the previous truffles were horrible tasting. The new truffles are delicious. Forget the old choxie....these new truffles are well worth trying. Good Quality Chocolate!!! You'll be pleasantly surprised to get this quality from a store like Target. This is something you'd expect from boutique. The Dessert Collection is amazing!!

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